Downloads & Resources

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On this page, we’ve provided additional promotional materials that can be downloaded and used to participate in the Safe Passing Law Campaign. These materials include messaging and sample text, graphics, and photos that can be used in newsletters, on websites, in mass emails and printed for distribution.

The digital and printed materials are provided through support from the  New Jersey Division of Highway Traffic Safety and the New Jersey Department of Transportation  to be used to help build awareness of the Safe Passing Law Campaign.

Fill out this Google Form to receive updates on Safe Passing Law campaign materials or to request printed materials.

If you have questions about the content or ideas on how to use these materials, please contact Campaign Coordinator Jim Hunt at

NEW Safe Passing Law Bumper Stickers & Print Materials

Donate to Keith Bull Memorial Fund

The Keith Bull Memorial Fund (KBMF) was created in memory of Keith Bull, a dedicated cyclist, riding for recreation and utility for 40 years. Tragically, he died from injuries sustained in a traffic crash in March 2022. He was a fixture in the local cycling community and a welcoming and encouraging presence on group rides. Keith’s friends, relatives, and fellow cyclists have contributed to this fund, organized by his family to create some measure of positive change from a profound loss.

Funds are used to raise awareness of the New Jersey Safe Passing Law. Using funds from KBMF we have created and are distributing copies of the bumper sticker above to individuals, organizations, bike shops, etc. throughout the state.

Please help us sustain and expand these promotional efforts with your own contribution to the Keith Bull Memorial Fund.

Keith Bull Memorial Bumper Sticker

We have magnet and paper bumper stickers available to be shipped.

To order bumper stickers please contact:
Paul Mickiewicz at

4” x 6” Two-Sided Post Card

Printed copies available.

2” x 8” two-sided Bookmark

Printed copies available.

We have printed copies of the above two-sided card and bookmark available to be shipped.

To order printed copies please contact:
Paul Mickiewicz at

You can also download and print your own copies.

Logo Graphics & Images

Social Media Images

If you’d like to download a single image, you can right click to download.

These images are meant to be used together to create a multi-image post. Either right click each of the images to download them, or use the download all images button.


Animation Video

The informational videos below can be used to spread awareness of the NJ Safe Passing Law and show people how to follow the law in a simple, easy to understand way.

These videos can be shared on social media, in newsletters or e-blasts, on your organization’s website or you can simply send to a friend!

Pedestrian & Bicycle Information Center Crash Video Series - Driver Passing a Bicyclist

This video demonstrates various potential crash scenarios that occur when a driver passes a bicyclist (or other vulnerable road user) too closely, either striking the person or causing the person to lose control or balance. The video also presents safe behaviors that can be used to help prevent a crash with a vulnerable road user.

Watch the video here.

New Jersey Safe Routes Resource Center – How to Safely Pass a Person Riding a Bicycle

People who ride bicycles, scooters, use wheelchairs or electric devices, and pedestrians (if there is no sidewalk) have a legal right to use the road. This short video provides guidelines on how to safely pass a bicyclist (and other vulnerable road users) sharing the road. 

Watch the video here.


NJ Bicycle & Pedestrian Resource Center NJ Safe Passing Law Overview

This presentation, developed by the NJ Bicycle & Pedestrian Resource Center, covers the details of the NJSPL, why the law is essential, frequently asked questions, how the NJSPL relates to other NJ road safety laws, methods of enforcement, and education and outreach.

Like the other resources on this page, the presentation can be used to develop social media posts, shared in newsletters or e-blasts on your organization’s website or you can simply send to a friend!

Printed Materials

NJBWC also has a number of already printed materials, posters, cards, and bookmarks that can be used at events. We will be producing lawn signs and bumper stickers shortly. If you’d like to receive copies of these printed materials, please email Paul Mickiewicz at